How Much Money Did You Lose At Your Last Home Sale?


Ugly House For SaleBam! That's right, if you didn't do some well defined painting on that house you just sold, I guarantee you left money on the table, or should I say in the buyers pocket. Not yours!!! If that doesn't get your attention, I don't know what will. The professionals who use our services have found the secret to increasing profits 10%, 20% and more in every real estate deal that they close. This will work for the individual novice as well as the seasoned professionals we currently work with.

Here is a real time example of a project we were involved with. I got a call from a client we had done work for in the past. He asked me to help out his son who had a home for sale for over six months with very little interest. The house was in a prime Scottsdale location and was priced at $1.1 million. I met the client and put together a game plan. I told him that we had to change the exterior color of the home, add some high end faux finishes at the entry area (for a WOW factor) and the garage floor needed to be a high gloss epoxy finish with a showroom look. As I was telling the client the game plan, I could see a look of panic on his face. All he could see was more money going out the door. He then asked, "How much is this going to cost?" I told him not to worry about it as it would all come back to him. He pressured me for a final dollar amount. Just as the entry needed a WOW factor he needed a trust factor that I was looking after his best interests. I told him it would cost $13,000 and that he should raise the price of the home by $100,000. He looked at me like I was crazy! Who wouldn't? Guess what? We did the work and the house sold for full asking price within two weeks after our work was completed.

Two things happened as a result of this transaction:

  1. The client got mad at me for not making him raise the price $200,000.
  2. I have a client who received his WOW factor. I also gained the trust factor, which is why I have a client who wouldn't think of selling a property without putting together a strategic game plan.

I must stress that every house is different and every game plan will depend on many factors to determine what should be done and where. Colors, that is, the right colors, are of utmost importance and knowing where and when to spend your money is critical. Curb appeal is just as important as keeping within a budget. You don't want to throw money at a project with little or no return. This is where our team of professionals comes in. We know how to maximize your investment as well as your return.